Outreach
A cold message that can get up to 30% replies
Turn a cold pitch into a public, specific solution the company can inspect before replying.
In email and private messages, potential clients see dozens of similar offers: we can help, let's jump on a call, we have a solution.
Even a normal offer often looks like just another cold message in the general flow.
The idea behind the method is simple.
- Find the potential client's account on X.
- Study their case: what they sell, how the product is packaged, where value may be getting lost, what can be improved.
- Prepare a personalized solution. It is better if it can be shown visually: with a screenshot, a new version of the text, a structure for the first screen, a creative, or a short mockup.
- Publish a short post on X with this solution. In the post, mention the company, the founder, the marketer, or another person from the team. Sometimes you can reply directly under their post.
- Repeat this with other relevant companies.
Why can this work?
There are too many similar offers in email and DMs. In public mentions, the competition is lower, especially among those who come with an already prepared useful example.
The company immediately sees your work: what you noticed, how you think, and what result you can give.
This kind of post can be seen not only by the person you tagged. Other founders, marketers, product teams, and potential clients can see it too. One good example works as a public demonstration of your value.